It reopened on October 14, 2010, as SuperFun Beach Resort and Spa catering to a wider market through additional tour operators. Hedonism III opened in 1999 in Runaway Bay and was built on 10 acres (40,000 m 2) and contained 225 rooms in 3-story buildings in August 2010 the company closed Hedonism III temporarily, to allow for remodeling work. Lange's company is now named PB&J Resorts II (Jamaica) Limited. On February 26, 2013, the resort was sold to Marshmallow Ltd headed by Harry Lange with a minority stock held by the Issa family and Kevin Levee, a 28-year employee of SuperClubs and its current general manager. A 50% interest in the hotel was bought by the SuperClubs in 1989, a resort company owned by John Issa & his family, for $12.25 million. It occupies 22 acres (89,000 m 2) at the northern end of Negril beach and has 280 rooms in two-story buildings. Hedonism II opened in 1976 as "Negril Beach Village" and was given its current name in 1981 it was built by the Government of Jamaica at a cost of $10 million. There was never a Hedonism I, and Hedonism III closed in 2010. As of 2020, only Hedonism II is in operation. The resort has areas reserved for naturism and it is known for its sexually liberal culture. Hedonism II is an adults-only vacation resort in Jamaica, owned and operated by Marshmallow Ltd, headed by Harry Lange.
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